The ol’ boob tube isn’t where it used to be

Here’s an advert that will never see any air time. That being said, it will probably be put on YouTube and be seen by every single person in it’s target demographic in a matter of weeks. Which makes me wonder: Why didn’t the agency just put it on YouTube to begin with? Which begs the question: What does this mean for companies like MTV that rely on ad revenue from video game manufacturers and the like? Which of course makes me think that all the ad dollars being dropped for air time pitching energy drinks are all being <ahem> pissed away. Which makes me think: If shifting distribution models forced the recording industry to start suing, when will big media companies follow suit? Look out ABC, Tivo isn’t your problem.