The Cluetrain Manifesto

Several observations and forces have conspired to reshape out thinking about the way of the world here at Green Robe Industries. None more so than the Cluetrain Manifesto. This single document has turned the direction of our endeavors like no other. So, to that end, it shall be listed here as our first linkblog listing to inform and edify the uninitiated and to honor those who recognize that all the world’s a conversation.

People of Earth…

“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.”