Change This

The world is changing very quickly. It is difficult to keep up. But it always has been so. What you need is a roadmap, a way to define where you are and where you’re to go next. ChangeThis comes in much like the Cluetrain Manifesto to do just that. In a creative conversation the rules are being transformed and directions determined in a series of manifestos that help to guide in the frenzied hurtling towards what is to come.

“ChangeThis is creating a new kind of media. A form of media that uses existing tools (like PDFs, blogs and the web) to challenge the way ideas are created and spread. We’re on a mission to spread important ideas and change minds.”